Project
VELA MOBILITY
Type
Mobility Startup
Deliverables
Art Direction
Design
Guidelines
Year
2022
Collaborators
oneeightoneone
samurai
rodo dendron
mahuliena
ayscha
Project team
Maya Lin
Olivia Reyes
Ethan Cole
Jasmine Park
Sofia Alvarez
Chloe Bennett
Noah Brooks
Liam Carter
Amelia Clarke
Freya Bennett
Isla Morgan
Oliver Hughes
Ethan Patel
Brooklyn, NY Team, Manchester, UK Team
The research phase focused on how people interact with transportation systems in dynamic environments. Unlike static digital products, mobility interfaces must support quick decisions and minimal cognitive load. Studies included commuter behavior, transit systems, and mapping tools used in real-world conditions. The goal was to understand how information can be communicated instantly without reducing depth. This phase defined a direction built around immediacy, hierarchy, and clarity.
The identity system was designed to reflect movement through structure rather than decoration. Typography and layout were treated as dynamic elements that respond to context and rhythm. Visual consistency was prioritized over expressive variation, ensuring the system remains readable across fast-changing environments. The result is an identity that feels functional but still carries a distinct character.
The interface was built around maps, routes, and real-time updates. Every screen was designed to reduce friction and improve decision-making speed. Motion was used to support orientation, helping users understand transitions between states without confusion. The system prioritizes speed, clarity, and reliability above all.
As the platform evolves, the system supports multiple layers of services including navigation, payments, and transport options. Consistency across these layers ensures users never lose context when switching between functions. The design system was structured to scale without losing performance or clarity.
VELA Mobility becomes a unified ecosystem where identity and product experience are inseparable. The final system supports both immediate usability and long-term scalability across urban mobility contexts.
Our Work
