Project
DOGODENDRON
Type
Boutique Pet Retail
Deliverables
Art Direction
Guidelines
Marketing
Year
2018
Collaborators
oneeightoneone
samurai
rodo dendron
mahuliena
ayscha
Project team
Maya Lin
Olivia Reyes
Ethan Cole
Jasmine Park
Sofia Alvarez
Chloe Bennett
Noah Brooks
Liam Carter
Amelia Clarke
Freya Bennett
Isla Morgan
Oliver Hughes
Ethan Patel
Brooklyn, NY Team, Manchester, UK Team
The process began by understanding Dogodendron as more than a shop. The brand operates somewhere between retail destination, community space, and lifestyle concept. Research explored independent retail experiences, hospitality references, and design-led consumer brands rather than traditional pet industry systems. This shifted the direction toward creating a stronger cultural identity.
The identity system combines warmth with restraint. Typography remains clean and structured while introducing moments of playfulness through illustration and interaction. Visual language supports product storytelling without overwhelming navigation or usability. The system feels approachable while maintaining clarity.
The platform combines product discovery with editorial content and community features. Shopping feels integrated into storytelling rather than separated from it. Filters, product structures, and navigation systems were designed to feel intuitive and lightweight. The result creates a retail experience built around curiosity and exploration.
Additional layers including featured dogs, local events, and journal content introduced stronger community engagement opportunities. These elements transformed the platform from a store into a shared destination. The system creates stronger relationships between audience and brand.
The final platform reflects Dogodendron’s unique mix of quality, personality, and community. The result creates a digital environment where design-focused retail and culture naturally overlap.
Our Work
