Project
ONE COFFEE
Type
Product Design / Lifestyle Brand
Deliverables
Brand Identity
Marketing
UI/UX Design
Year
2018
Collaborators
oneeightoneone
samurai
rodo dendron
mahuliena
ayscha
Project team
Maya Lin
Olivia Reyes
Ethan Cole
Jasmine Park
Sofia Alvarez
Chloe Bennett
Noah Brooks
Liam Carter
Amelia Clarke
Freya Bennett
Isla Morgan
Oliver Hughes
Ethan Patel
Brooklyn, NY Team, Manchester, UK Team
The project began by understanding coffee not simply as consumption but as a daily practice built around repetition and attention. Research focused on material culture, slow living, and product rituals where process becomes equally important as outcome. This phase established rhythm and simplicity as guiding principles.
The visual system uses restrained typography, soft tonal palettes, and spacious layouts designed around calmness and clarity. Rather than introducing expressive branding, emphasis was placed on texture, material detail, and pacing. The result creates atmosphere through reduction.
The platform introduces products gradually through imagery, process storytelling, and detailed material narratives. Navigation remains intentionally simple. The experience encourages observation rather than speed.
The oak textures, finishes, and stainless steel components became important storytelling elements throughout the experience. Photography focuses on surface, light, and tactility rather than product features alone. This creates stronger emotional relationships with objects.
The final platform feels handcrafted and intentional across every interaction. The result reflects the same permanence and simplicity found in the products themselves.
Our Work
